So, you want to be your own boss in the beauty industry but don’t know where to start. It can be overwhelming, and you might even think about giving up before you have even started! With the right mind frame and some handy information your dream can become a reality real soon…
Here are a few tips to you will need to consider getting you started and becoming an entrepreneur in the beauty industry.
1. Do you have the right qualifications?
2.Branding yourself
3.Make sure you have a Business Plan
4.Social Media
5.Website
1.Do you have the right qualifications?
Getting qualified is the first step to entering the beauty industry.
I am very passionate about education and making sure I am up to date with the latest beauty industry trends and keeping up with my professional development. There is always room for learning new treatments to offer your clients. Short courses are the best ways to invest into for up-skilling or even just refreshing on your current knowledge.
Clients love to hear about the workshops you have attended or the latest information you have attained. Remember learning never ends!
2.Branding yourself
Research the clients you want to aim at and who will be your target market. Design a logo that will stand out and represent your business. This can be by the colour choice and font you choose. Make sure you do all the research before starting your business. A good way to gather the information you need is by conducting a survey to find out what people are wanting in your location. Your survey should only take no longer than 3 – 5 minutes to complete. Branding yourself takes time but when the time is right to launch your business you will be well equipped and have all the necessary knowledge behind you to succeed!
3.Make sure you have a Business Plan
Any successful owner of a business will tell you how important it is to have a business plan. The business plan sets out your objectives, goals and it will give you that sense of direction.
If you are one that loves to map your ideas out, then a business plan will be your best friend.
Start with a mood board and put all your ideas and colour choices together. Pinterest and Canva are great tools to help you get your vision underway.
You will need to set out what your business is all about including why you decided to go into business, who are your target market and what type of products or services you will be providing are some key points.
Having a clear and concise mission statement that will stand out and describe purpose of your business and define what it does for your clients. What do you do, how do you do it and why do you do it?
Click on the link below for more information on how to write up a business plan.
https://business.gov.au/planning/business-plans/develop-your-business-plan
4.Social Media
Engaging with your followers and keeping up to date with social media is vital for any business to connect with their potential customers/clients.
Having a weekly plan on what to post each week keeps you engaging with clients and letting them know the latest promotions.
Instagram, Facebook and Tik Tok are ways to promote your business.
Instagram has a page called @instagramforbusiness which provides users with information to grow their business.
5.Website
Design a website that tells your story and what you have to offer. Make sure it is user friendly and aesthetically pleasing that will attract your clients. Your website, Instagram and Facebook should all have your branding and express who you are.
Remember to keep your end goal in mind to keep you motivated!